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Bitter, floral, earthy, citrusy, piney and fruity, and that's just the IPA flavors. This complex andperfectly balanced rub, features delicious honey granules and savory, rich dried mustard, too. Thissweet and savory rub packs a flavor punch. Rub or Marinade, we say both. That's right, add this rub to an IPA to create a delicious beer marinade to tenderize meat and flavor veggies.